Animation process

First meeting with the client

We start every project with a meeting with the client where we learn about the video’s goals, target audience, deadlines, and budget. At this stage, it is important to understand what idea the client wants to convey through the video and what results they want to achieve. This will allow us to form the key elements of the future project.

Scriptwriting

We come up with a story that captures the audience’s attention and helps to explain the product in an engaging and accessible way. You can adjust the script or provide your own. Once the final version is agreed upon, it becomes the basis for creating the animation.

Style

When choosing graphic solutions, we consider the brand’s corporate identity, the script, and the tasks that the video must accomplish. We create several frames in different designs to show what the final picture will look like. You’ll see which elements will be animated and when the voice-over will appear.

Storyboarding

Storyboarding is a series of 2D schematic images that sequentially reflect the main scenes of the animation. It allows you to visualize the script and see how the video will convey the idea. After approval, we refine the details and prepare a breakdown of the entire video.